Tuesday, August 11, 2009

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Camera bugs led to new invention

Concept to Startup

Burke Campbell,  Financial Post

Handout photo

Cinevate (cinevate.com)

Founder: Dennis Wood

Location: Thunder Bay, Ont.

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When Dennis Wood's child was born, he bought a video camera, but soon
realized it had a few bugs. He sought advice at an online forum, but also began
tinkering with the camera. He wound up inventing the Brevis lens adapter, a
camera add-on that lets users create videos of exceptional quality with a sharp,
"Hollywood" look.

While making one lens adapter, Mr. Wood also offered to make a few more, for
sale. The minute his offer appeared online, orders came flooding in, with people
sending money through PayPal. Soon Mr. Wood found himself managing a rapidly
growing business, as well as creating jobs for support industries in Thunder
Bay.

Cinevate's website has recorded 200,000 hits on peak days.

Mr. Wood does not rest there and has introduced a series of products that let
consumers more easily create sophisticated film effects. These include
attachments for SLR video cameras to enhance imagery, or a lightweight film
dolly or tracking system to hold the camera steady while moving in for close ups
or for following action. Cinevate sells its products online or through stores
such as Vistek and B&H. Impressed by the success of this northern Ontario
firm, Ontario's Ministry of Research & Innovation recently presented
Cinevate with the prestigious Premier's Innovation Award.

Cinevate has enjoyed steady growth as more people make videos, for business
and for social sites such as YouTube. Mr. Wood loves the challenge. "Business is
a passion. I'm restless to do new things and stay connected in a personal way
with our customers."

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