Irene Lee

WHAT GOT YOU STARTED?

by Burke Campbell

Published in the Financial Post
  Dec 29, 2008

Irene Lee founded Froyo Swirl ( www.froyoswirl.com ). Located in Vancouver , Froyo Swirl is a retail business that sells a new yogurt treat. Irene Lee tells the Financial Post what motivated her to become an entrepreneur.

Flying high: “I grew up in Vancouver and for a while, I worked for Cathay Pacific as an airline stewardess. Wanting more control over my life and schedule, I hit upon the idea of opening my first business venture.”

Nails that gleam: “With my savings, I opened a shop in Vancouver called the Pure Nail Bar, offering women a smart place to have their nails done, or get a pedicure. The idea was a hit, and using the profits, I opened more shops. I have even franchised.”

New venture: Recently, while travelling in New York and Los Angeles , I was amazed by the line-ups for a new taste sensation, a tart and tangy treat made from yogurt. I decided it’s something we needed in Vancouver , so I opened Froyo Swirl. ”

Slimming: “This frozen yogurt is lower in calories, and it’s served with a variety of toppings, everything from fresh fruit to granola. We also offer smoothies.”

Curiosity and adventure: “I’m always scouting for new business ideas that I can introduce in Vancouver . It’s just the way my mind works.”

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