Angela Desveaux and
Bruce Patterson

WHAT GOT YOU STARTED?

by Burke Campbell 

Published in the Financial Post

 Mar 16, 2009

Bruce Patterson, along with wife Angela Desveaux, runs Cloud Nine Creative (www.cloudninecreative.com). The Vancouver-based multimedia company specializes in wedding videos, and also publishes the wedding magazine, WedLuxe. Bruce Patterson tells the Financial Post what motivated him to become an entrepreneur.

Star-crossed lovers: “I worked as a first-grade teacher, while my wife Angela was employed as a graphic designer. Wanting more freedom, she eventually went solo.”

Evolving a dream: “Angela became busy, designing wedding announcements and invitations. Fascinated with cameras since childhood, it seemed natural for me to film our friends’ weddings.”

Entrepreneurial union: “Eventually, my wife created WedLuxe, a glossy wedding magazine and I left my job to film weddings full-time. Cloud Nine Creative combines our various talents.”

Niche market: “I film 20 to 25 weddings per year, costs ranging from $5,000 to $12,000 in Canada, and higher abroad. We get global assignments, mostly from referrals. I film the wedding day, and from the raw footage, my team makes a video about 35 minutes long. This ‘mini-movie’ makes for heartfelt cinematic viewing, leaving our customers excited by the beauty, quality, and originality of the work.”

The magazine: “Some of the weddings are also covered in WedLuxe magazine, which is available at outlets like Indigo and Chapters.”

Happy pupil: “Learning from my wife, I became an entrepreneur. Now, I enjoy leading a busy, interesting life.”